Privacy Policy

1. Introduction

NextGenCritic (“we”, “us”, or “our”) operates the website nextgencritic.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy legislation.

Please read this policy carefully. If you do not agree with its terms, please discontinue use of the Site.

2. Data Controller

The data controller responsible for your personal data is:

NextGenCritic
36 Inglis Green Rd, Edinburgh EH19 2ER, United Kingdom
Email: [email protected]

3. What Personal Data We Collect

Data you provide directly:

  • Name and email address (when submitting the contact form or newsletter subscription)
  • Message content (when using the contact form)
  • Comments (if you leave a comment on a blog post)

Data collected automatically:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on the Site
  • Referring URL
  • Cookie identifiers (see our Cookie Policy for details)

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on the following legal grounds under Article 6 of the UK GDPR:

  • Consent (Art. 6(1)(a)): for non-essential cookies and newsletter subscriptions
  • Contractual necessity (Art. 6(1)(b)): to respond to your enquiries submitted via the contact form
  • Legitimate interests (Art. 6(1)(f)): for website analytics to improve our content and services
  • Legal obligation (Art. 6(1)(c)): where required by applicable law

5. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries and provide support
  • Send newsletters or updates (only if you have subscribed and consented)
  • Analyse website traffic and improve the Site’s performance and content
  • Comply with legal obligations
  • Prevent fraud and ensure the security of the Site

We do not sell your personal data to third parties.

6. Cookies

We use cookies and similar tracking technologies on the Site. For detailed information on the types of cookies we use, their purpose, and how to manage your preferences, please see our Cookie Policy.

7. Third-Party Services and Data Sharing

We may share your personal data with third-party service providers who assist us in operating the Site, including:

  • Hosting provider: for website infrastructure
  • Analytics provider (e.g., Google Analytics): for aggregated website statistics
  • Email service provider: for newsletter distribution

These providers act as data processors and are bound by data processing agreements. We do not share your data with third parties for their own marketing purposes.

8. International Data Transfers

Some of our third-party providers may be located outside the United Kingdom or European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your personal data.

9. Data Retention

We retain your personal data only for as long as necessary:

  • Contact form submissions: up to 12 months
  • Newsletter subscribers: until you unsubscribe or withdraw consent
  • Analytics data: up to 26 months (aggregated and anonymised where possible)
  • Legal or accounting records: as required by applicable law (up to 7 years)

10. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of access: to obtain a copy of your personal data we hold
  • Right to rectification: to correct inaccurate or incomplete data
  • Right to erasure: to request deletion of your data
  • Right to restriction of processing: to limit how we use your data
  • Right to data portability: to receive your data in a structured, machine-readable format
  • Right to object: to object to processing based on legitimate interests
  • Right to withdraw consent: at any time, without affecting prior processing

To exercise any of these rights, please contact: [email protected]

We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113 | www.ico.org.uk

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include HTTPS encryption, access controls, and regular security reviews.

12. Children’s Privacy

Our Site is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last updated” date at the top of this page.

14. Contact

NextGenCritic
36 Inglis Green Rd, Edinburgh EH19 2ER, United Kingdom
Email: [email protected] | Phone: +441314436234

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